At Humana, I lead design thinking workshops and produced design artifacts in support of an omni-channel Consumer Experience effort that spanned several digital properties and influenced many areas of the Pharmacy business.

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As Chief Creative Officer for Prize, I lead design thinking workshops to establish the core functionality of our minimum viable product, and build interactive prototypes like the one shown here. Click to explore.

As Director of Design for CraftHounds, I worked with the development team to ensure the look and feel of our app and website aligned with the overall brand identity. My team and I iterated on the homepage and marketplace designs, and I developed the high-fidelity mockups and style sheets shown here.

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As the Lead Product Designer for indie gaming startup Kaykoco Creative, I produced a mobile game called Shootin' The Shapes. I worked closely with the lead developer to conceive a unique gameplay mechanic, "swipe-to-fire" which we built our game around. Using a combination of keyframe animation and programmatic motion algorithms, I designed a cast of challenging enemies based on a very simple geometric art style.

Kubota has a seasonal business cycle which presented unique challenges for creative production. I successfully overhauled the production workflow away from a costly manual process, transforming the account into a highly automated system that the media solutions team could scale and maintain. This decreased turn-around times and allowed for a high degree of customization for their retail partners, greatly increasing overall customer satisfaction.

Basecamp Fitness provided lifestyle photography and brand guidelines, but needed help with a concept. I worked directly with their head of marketing to identify KPIs and develop a dynamic campaign aimed at raising brand awareness within specific target audience segments, while also driving foot traffic to their physical locations.

Neurolens is relatively well-known among optometrists, but suffered from a lack of consumer brand awareness. I worked closely with their creative director to develop copy and imagery that would tell their story and convey the benefits of their product, with the goal of increasing appointment bookings at local eyecare providers. These animations were a lot of fun to conceptualize and build.

Additional examples of dynamic rich media campaigns. All of these banners are data-driven templates, with imagery and messaging options that are assembled at runtime based on user criteria.